OUR STORY
CHAW Brand Studio earned our stripes working at some of the biggest agencies for some of the world's biggest brands. We have experience working on everything from integrated CRM campaigns, to global branding projects, to big budget television spots. So, please don't hold it against us while we drop some names.
past clients
EXXON MOBIL
Because Life Happens In The Car
Most people view driving as a utility. We remind them that life in the car moves ahead just as much as the vehicle, and that's why Exxon/Mobil does what it does, the way it does it. A brand campaign for the consumer side of Exxon/Mobil that covered all media from print to onsite, and out of home. As well as a website that would deliver tools, information, games, and music based on the type of driving you do, and a smart phone app, that based on the year and model of you car, will tell you gas stations that are within reach with the amount of fuel you have in your tank.
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Category
Brand Campaign
Design
Digital
OOH
Proof of Concept Video
GENERAL MOTORS
BUICK LaCROSSE
Buick was launching the all-new LaCrosse and needed to introduce the vehicle, and all it's great new features, to the public. What better way to inform people about a car than through an owner's manual... just a more interesting one. So we brought the "Figs" to life in collateral and a video that was to also be edited into TV spots. We where also lucky enough to get a cameo appearance from Bambi..
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Category
Brand Campaign
Design
CRM
NEW YORK LOTTERY
POWERBALL
New York Lottery was changing the way their PowerBall game worked. Powerball would now cost twice as much as before, but that in turn would make the jackpots bigger, much bigger, with the potential to quickly be the biggest in history. Below are initial concepts and supporting images.
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Category
Campaign Concepts
Don't Be A Bleep Bag
Our new big jackpots put our winners at even greater risk of becoming a bleep-bag, e.g., obnoxious behavior that comes from having more money than you know what to do with. That’s why, with the launch of the new Powerball, NY Lottery has taken upon itself to help point out bleep-bag behavior and guide everyone on how to avoid being labeled. Spots highlight bleep-bags and offer solutions.
BIGGER. BADDER.
We created a persona for the bigger and badder Powerball to help demonstrate how huge Powerball is and how big an impact winning Powerball can have on your life. This man is big, he's bad, he's tough, and he's filthy... we call him Rich.
Potential Spot:
Filthy Rich is on the hunt. People seem apprehensive as he goes by, they aren’t running away. Finally he stops in front of someone. The man looks up wide-eyed. Rich grabs him and flings him over his shoulder. Everyone else looks disappointed. We see Filthy Rich walking away from camera and notice the Powerball logo on the back of his jacket as the man is giving out celebratory yells before being hog-tied to Rich's motorcycle and driven off.
ESSO
E=
Einstein was wrong. Energy is greater than an equation. Its greater than something to be measured in volts or watts, greater than combustion engines, wind power or hydro-electric. Its a transferable force that powers the human spirit, affecting your world in big ways and small.
What energy equals is up to you.
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Category
Brand Campaign
Design
HILTON HHONORS
What do you HHonor?
The big idea? Take Hilton's already vast rewards program member base and turn them into the worlds largest, social media driven, travel experts. Reward participation to members with extra awards points for their input and suggestions of what to do/where to eat/what to see/etc. at different locations, while attracting new members with the same benefits.
Category
Brand Campaign
Design
CHAW's founder
CHRIS DUGGAN
Founder \ Creative Director
Chris began brushing his creative chops at Pratt Institute in Brooklyn, NY. Post college, Chris needed to see more, and set off for 5 months across the US with a slew of drawing materials and his pet wolf Grendel (Yep, he had a pet wolf). Upon his return, Chris gave fine art his full time attention. He realized he liked eating too much, and had more to formulate about his philosophies on art and turned to the commercial arena.
He then began 15+ years of working at Madison Avenue advertising agencies, you may have seen Chris' branding and marketing work for some of the world's largest, most successful companies. He's done work for MICROSOFT, US AIRWAYS, launched many vehicles in the GENERAL MOTORS portfolio, and took on the challenge of a global consumer brand campaign for EXXON/MOBIL.
Wanting to focus more on working with brands with social and environmental responsibilities, Chris founded CHAW Brand Studios.
Chris' influences for creating brands is born from exploring the wilds of the world, and working on his personal fine art projects.
Download a PDF of Chris' CV here:
